Privacy Policy

Processing of personal data from our customers and visitors

This website is operated by Happytiger ApS. Happytiger ApS and Magnet Gaming ApS share a joint data controllership for the data collected and processed for your use of the services. The joint data controllership means that two data controllers jointly determine the purposes and means of processing your personal data. This privacy policy covers both entities and enables you to contact each entity separately.

Happytiger ApS and Magnet Gaming ApS (hereinafter "we" or "us") processes personal data about our private customers (players) and about our visitors (hereinafter "you"). We always process your personal data securely and confidentially in accordance with applicable data protection laws, and we have implemented appropriate security measures to protect your personal data.

The joint data controllers have appointed CEGO to manage all enquiries regarding privacy.

If you have any questions about the processing of your personal data, if you wish to exercise your rights as described below or if you wish to complain about or object to our processing, you are welcome to contact both entities by sending an email to [email protected]. Inquiries sent to this email address which are not related to the above will not receive a response and will be deleted as quickly as possible.


1. Purpose, types of personal data being processed and legal basis for the processing

We process different kinds of personal data (see below) about you for the following purposes:

  • to create, maintain and conclude private customer relationships, comprising:
    • registration of customers in relevant IT systems
    • management of payments, invoicing and bookkeeping
    • marketing of our games
    • analysis of customer behaviour (in games and on the website) and to improve games and the website
    • customer service and support, including training of employees and
    • day-to-day communications
  • compliance with anti-money laundering and terrorism financing legislation
  • compliance with the requirements of applicable gambling legislation, including the reporting of statutory information to the UK Gambling Commission
  • compliance with the requirements of our online casino license issued by the UK Gambling Commission
  • the reporting of any potential misuse (for example, gambling addictions) and criminal behavior to the relevant authorities; and
  • the processing of any potential claims.

Personal data will normally be submitted by you when you create an account with us or use our systems and/or it will be collected via the monitoring of your activity; for example, your gambling activities, your communications with us and when you enter into an agreement with us, etc.

Our processing of personal data is based on:

  • Fulfilling contractual obligations In connection with the creation, maintenance and conclusion of a customer relationship with you, including the registration of customers in relevant IT systems, the processing of payments, invoicing and bookkeeping, and the marketing of our games (processing of photos and videos of you in TV commercials and online advertisements and other marketing materials pursuant to the contract).
  • Legitimate interests In connection with promoting and improving our games (including the publication of prize winners on our website by their first name and county or by user name), the analysis of customer behavior (in relation to games and our website) and in order to improve our games and website as well as our customer service and support, including the training of employees and day-to-day communications.
  • Legal obligations In connection with our compliance with the requirements of gambling legislation including the reporting of statutory information to the UK Gambling Commission, compliance with requirements under our license to operate online casinos issued by the UK Gambling Commission, reporting of any potential misuse and criminal behavior to the relevant authorities and the processing of claims (including the transfer of necessary information to payment service providers, law firms, auditors/accountants and debt collection agencies), age and identity checks, responsible gambling checks.
  • Your Consent we will send you relevant offers and news about our products and services in a number of ways including by email, sms, phone call, social media targeted advertising, but only if you have previously agreed to receive these marketing communications. When you register with us, we will ask if you would like to receive marketing communications, and you can change your marketing choices online, over the phone or in writing at any time. We may use information that we hold about you to show you relevant advertising on third party sites (e.g. Facebook, Google and lnstagram). lf you don't want to be shown targeted advertising messages from us, some third party sites allow you to request not to see messages from specific advertisers on that site in future. lf you want to stop all personalized services from us, including targeted advertising messages on third party sites you can turn off cookie tracking through our cookie preference center if connected to cookies or otherwise you can contact our Customer Service or email our Data Protection Team. We may also, if you give your consent, record and store our telephone conversation with you when we provide customer support. The recordings are used for internal training in e.g. handling customer conversations.

We may, in few and special cases, process potential health information on you, as a user of our games, this is done for the purpose of preventing gambling addiction, cf. our legal obligation to UK gambling legislation. The processing of these personal data is based on GDPR art. 9, litra g - public interest.

In addition, we are entitled to process personal data on you concerning criminal acts if we discover potential criminal behavior such as, for example, misusing a credit card, based on:

  • Our legitimate interests in investigating these matters and reporting them to the relevant authorities – an interest which clearly outweighs your opposing interests.
  • To determine, apply or defend legal claims in connection with such behavior.


2. Profiling

As a licensed gambling operator, we are obliged to monitor the gambling behavior of our players to identify individuals who may be experiencing, or are at risk of, developing problems in connection with their gambling. We are also obliged to interact with them to provide support, guide them within the framework of Responsible Gambling, possibly limit their gambling and advise on the possibilities of seeking help.

In order to fulfill this obligation, we use a Gamer Scanner which, based on a number of variables about gambling behaviour, provides us with a risk assessment of our players. The Game Scanner uses the following variables:

  • Monetary spend
  • Time spent
  • Deposit and withdrawal patterns

This processing of your personal data takes place on the basis of our legal obligations. We have set up appropriate technical and organizational measures in connection with the processing of your personal data, so that we ensure the confidentiality and integrity of your personal data We have also implemented measures that ensure that all decisions within the framework of Responsible Gambling are not made automatically without a human assessment.


3. Retention period

As a general rule, your personal data will be stored for so long as they are relevant to our customer relationship with you.

Personal data submitted via correspondence and inquiries are stored for up to three years after the last point of contact unless a longer retention period is required pursuant to legislation or, if relevant, in relation to ongoing claims or potential claims, disputes or other issues arising between you and us.

Personal data which must also be stored pursuant to bookkeeping acts are deleted five years after the end of the relevant financial year. In addition, information on your identity which is collected pursuant to the anti-money laundering rules is stored for a minimum period of five years.

Personal data contained in backup copies are routinely deleted by overwriting (gradually) and cannot be accessed via normal means.


4. Recipients and Data Transfers

Some of your personal data will be shared with the following third parties where required for the purposes outlined in section 2 above:

  • Fraud prevention agencies.
  • Regulatory bodies.
  • Professional advisors.
  • Social media companies (your consent)
  • Companies were required in the fulfillment of prizes.

In addition, we use data processors in our processing of personal data who, in compliance with specific instructions provided by us, will have access to your personal data. If we send your personal data to external parties outside the UK or European Economic Area, we will only do so where there are adequate safeguards in place to protect your personal data as required under law such as including the EU Commision’s Standard Contractual Clauses and EU Commission Decisions on Adequacy (which are available on the EU Commission's website) in our agreements with the third parties who have access to your personal data.


5. General

5.1 Updating your personal data

We make every effort to ensure that your personal data are correct and up to date. If your personal data change, please notify us of this by using the above contact information. If you notify us or if we in some other way become aware of mistakes in your personal data, we will attempt to rectify this or delete the data as soon as possible.

5.2 Your rights under the General Data Protection Regulation (GDPR)

As a data subject, you have a number of rights that you can exercise by contacting us via the above contact information.

You have the right to object to what kinds of personal data we process on you and you have the right to receive a copy of your personal data. You also have the right to object to our processing of your personal data and to request the rectification or deletion or restriction any personal data which you believe are incorrect, obsolete, etc. Furthermore, you also have the right to data portability which gives you the right to receive your personal data in a structured, commonly used and machine-readable format. It also gives you the right to request that a controller transmits this data directly to another controller.

Finally you have a right to withdraw any consent you have given for processing and a right to complain to the regulator as set out in section 4.4 below.

Please be aware that the exercising of certain rights, such as deletion, for example, is contingent upon the fulfillment of specific conditions under relevant legislation and the rights are not absolute.

5.3 Changes to our Privacy Statement

We may update this policy from time to time, so please review it frequently.

If any material changes are made to this Privacy Policy, we will use reasonable endeavours to inform you in advance by email, notice on the Website or other agreed communications channels. We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective.

We will not enforce material changes in processing purposes without your express consent. If you decline to accept the changes to the Privacy Policy, or otherwise do not accept the changes within the time period, we may not be able to continue to provide some or all products and services.

5.4 How to complain

If you disagree or are dissatisfied with the manner in which we process your personal data, you can submit a complaint to both entities by using the contact information above. If you disagree or are dissatisfied with the decision that we make on such a complaint (or if you do not wish to submit a complaint to us), then you can also submit a complaint to Information Commissioners Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

Joint data controllers:

Happytiger ApS

Lauritzens Pl. 1, 9000 Aalborg, Denmark

+44 800 102 6335


[email protected]


Magnet Gaming ApS

Lauritzens Pl. 1, 9000 Aalborg, Denmark

+44 800 102 6335


[email protected]